Levi's 501 - Black
Since introducing its iconic riveted denim jean over a century ago, Levi's has periodically tweaked the fit, fabric and features of the Levi's 501 jean to suit the needs and preference of the modern worker.
The Levi's 501 is an icon of American culture and offers a fit that is straight through the hip with the signature button fly, regular rise designed to sit on the waist and a regular leg fit. TheLevi's 501 features a5 pocket construction, classic 501 features and unwashed leather Levi's 'horses' patch on the rear waist, Levi's Red Tab branding on the rear pocket and their signature 'V' stitching on the rear pockets.
TheLevi's501 is full of heritage and was originally designed for workmen, so they have to be extremely durable. To this day they are still made from a heavyweight 100% cotton denim and are built to last. Copper rivets at vital stress points on the jeans keep 'wear and tear' to a minimum.
100% cotton denim
Built to last
Regular fit
Straight leg
5 pocket construction
Button fly with branded buttons
Mid rise
Sits at waist
Copper rivets at vital stressponits
Leather 'horses' patch on rear waist
30cm thigh
20.5cm knee
20cm ankle opening
Measurements taken from 32' x 32' fitting jeans
The original blue jean since 1873
The original straight jean
All-American style
A blank canvas for self-expression
Wash inside out and separately
Levi Strauss & Co. has been innovating since the birth of the first pair of jeans on May 20th, 1873. One day the wife of a local laborer asked Jacob Davis, a tailor and one of Levi's loyal customers, to make a pair of pants for her husband that wouldn't fall apart. Jacob came up with the idea to put metal rivets at points of strain, like pocket corners and the base of the button fly. Davis collaborated with Levi and soon the first riveted clothing was made and sold. The first pair of 'jeans' were made from traditional denim, a popular choice of fabric for men's workwear, and within a very short time the jean was a bona fide success.
In 1873, two visionary immigrants turned denim, thread and a little metal into what has become the most popular apparel on earth.
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